Dealertrack Canada

Changing the car-buying experience for Canadians.


Dealertrack Canada


UX Strategy
UX/UI Design
Style/Theme Guidelines

Dealertrack is the leading software provider for automotive dealerships and OEMs in Canada and the US. Dash was approached by Dealertrack Canada to rearchitect and redesign their Digital Retailing Suite.

Dealertrack Canada’s Digital Retailing Suite is implemented across thousands of Canadian dealership and OEM websites to provide their customers the ability to complete part of the vehicle purchasing process online. Car shoppers can use Digital Retailing to apply for credit, value their trade-in, add finance and insurance products, accurately calculate payments to within a dime and reserve a vehicle at the dealership.

We worked closely with the Dealertrack Canada's development and sales teams, OEM stakeholders such as Fiat Chrysler Automobiles and individual product teams to unify their five product offerings into a single, powerful tool. Dash created a fully reimagined and highly dynamic interface that ensures compatibility with any combination of products and company brand.

We were honoured to help shape part the online experience for the majority of car shoppers across Canada.