JBL, AKG & Harman/Kardon

3 global audio brands. 41 countries. 1 design language.


Born × Harman International


UX Strategy
UX/UI Design
Web Brand Guides

Dash was hired to redesign the online store presences and design standards for global audio leader Harman International’s brands JBL, AKG and Harman/Kardon.

Working side-by-side with BORN New York and Harman International stakeholders, Dash developed a user experience strategy that functions across all three brands and fit the content marketing requirements of all countries. We developed a design language flexible to fit each brand and documented guidelines for application and usage across all digital properties.