Spinrite — Yarnspirations

Inspiring closely-knit communities to create.


Spinrite — Yarnspirations


Identity & Positioning
UX/UI Design
Brand Guide

Spinrite is one of the largest global producers of yarn and wool. Dash was engaged for a complete brand and site refresh of

We worked closely with Spinrite to develop a new brand identity, ecommerce experience, and positioning that fit with their current demographic of users, but also appealed to a younger audience. Our mission was to create the new benchmark for finding inspiration and buying yarn online. We developed a visual and interactive direction with creative production that resonated across all age groups. The new design language, driven by rich lifestyle content to boost inspiration and emotion lead to a 30% increase in online sales.